Surplus Inventory, Reimagined
Turn Excess Inventory Into a Brand Building Growth Engine
Cloud + Mortar is a curated discount platform for breakout DTC brands — designed to drive profitable sell-through, customer discovery, and long-term growth.
Why Cloud + Mortar
Smart Growth for Exceptional DTC Brands
Curated, Premium Environment
Be discovered alongside other breakout DTC brands. No noise. No chaos. Just thoughtful curation that puts your brand first and fosters growth through discovery.
Total Brand Control
You choose what to list, how to price it, and when to participate. No forced discounts. No race to the bottom. Just demand-led pricing that protects your brand, and your margins.
Smarter CAC, Shared Wins
No upfront fees. Only pay when you sell. Earn credit when your discount customers buy, and reach new ones from other brands doing the same.
Seamless Shopify Integration
Sync products, fulfill orders and track your channel KPIs all within your existing Shopify platform.